How did 5th Cell react to the hype for the game?
I've dished out a lot of blame to gaming journalists, with all those review snippets on the first day, as well as the few articles I chose to connect here yesterday, but I'll be honest, it wasn't all Kotaku's, IGN's, or any particular gaming journalist's fault that prerelease hype for Scribblenauts grew out of hand. Take a look at most of the "famous" Post #217 from the NeoGAF forums, and the impressions of Scribblenauts it contains, though be warned, there is a bit of foul language: